Title Sponsor


Entry into the awards is now closed with the exception of:

  • International Visitor Experience – for businesses going the extra mile in welcoming visitors from overseas
  • Unsung Hero Award for Customer Service – for an individual who goes the extra mile in delivering outstanding service
  • Tourism Event and Festival – for events and festivals that help bring visitors to the area and enhance their stay

which have a closing date of Friday 26th August.


The Tourism Awards scheme for Somerset, Bristol and Bath has been launched to help raise the profile of the region and recognise its top operators.

The awards include 20 different categories, reflecting the diversity of the region’s tourism industry. There are accommodation awards for Glamping, Large Hotels, Boutique Hotels, Self Catering, Holiday Parks and B&Bs/Guest Accommodation. The food and drink categories include Restaurants, Cafes & Tearooms, and Pubs. There are categories covering Attractions, Activity providers, Business Tourism, Events and Festivals and Tourist Information Providers. There are also awards for Sustainable Tourism, Dog Friendly Businesses, Accessibility, International Visitor Experience and Outstanding Customer Service.

The Awards are run by Services for Tourism, who already run successful tourism awards schemes across Southern England. Spokesperson Nell Barrington says: “We’re delighted to launch this new scheme, giving businesses in Somerset, Bath and Bristol the chance to be in the spotlight, as well as go on to win in the regional and national Visit England awards.”

Headline sponsors of the new scheme are Bristol Airport. Robert Sinclair, Chief Executive Officer, says: “The West Country is blessed with fantastic tourist attractions, from beautiful natural landscape to culture, history and entertainment. Bristol Airport provides a convenient gateway for visitors, and the good news is that those flying directly into the region are likely to stay longer and spend more, benefiting the local economy. Creating a positive first impression for visitors is at the heart of our brand and a key consideration in the designs of current terminal developments. The West’s world-class tourism offer is also a key factor in attracting new routes and airlines to Bristol Airport. For all these reasons, we are delighted to sponsor these awards and wish all entrants the best of luck.”

The awards also have the support of the region’s destinations:

John Hirst, Chief Executive of Destination Bristol, says: "We are delighted to have the opportunity to work alongside Bath and Somerset to have a special awards evening celebrating the best of our industry in this region. It has been too long since we held regional awards like this and I'm sure the businesses within our region will respond positively. We look forward with optimism to the future and hopefully this awards evening will generate even more enthusiasm amongst our businesses both large and small."

John Turner, Chief Executive of Visit Somerset, says: "Visit Somerset is delighted to be part of these prestigious awards, finally now many Somerset tourism and leisure businesses are going to get the recognition that they deserve in our wonderful county that we call Somerset.”

David James, Chief Executive of Bath Tourism Plus, commented: "Bath has seen many top award winning businesses in recent years and this new scheme will help many others to gain the recognition they deserve. I encourage all tourism businesses in the area to get involved."

The Bristol, Bath & Somerset Tourism Awards will culminate at an Awards Dinner at the Doubletree by Hilton Cadbury House Hotel near Congresbury on 19th October, with winners automatically considered for the South West Tourism Excellence Awards and the national VisitEngland awards in 2017. Entry is free, the programmes being funded by a range of sponsors and partners, and all entrants receive feedback.

Please see HOW TO ENTER.

If you have any queries please contact us awards@somersettourismawards.org.uk.

Follow us @BBSTourismAward