Title Sponsor


This year’s Somerset, Bath and Bristol Tourism Awards are now closed for entry with the exception of 3 categories which have a later deadline of 31 August:

  • International Visitor Experience – for businesses going the extra mile in welcoming visitors from overseas, maybe through extra staff training, translated websites etc
  • Outstanding Customer Service (including Unsung Hero) – Individuals or teams that continually go above and beyond, offering exceptional customer service to visitors
  • Tourism Event and Festival – for events and festivals that help bring visitors to the area and enhance their stay

After a record year, in which the inaugural awards scheme for Somerset exceeded all expectations and the South West's awards schemes attracted 605 entries with over 135 winners, the 2017/18 awards have been launched and hospitality businesses across Bristol, Bath and Somerset are invited to enter.

2017 builds on the success of the past as well as seeing a few changes. There is a new Guided Tour category for tours on land and water, new awards for Spa and Wellbeing, Active and Sporting Experience and Artistic, Cultural and Learning Experience. There are also criteria changes for Hotels, Holiday Parks and Visitor Information Service.  Other categories include Glamping, Self Catering, Dog Friendly, Access and Inclusivity, B&Bs, Cafes, Pubs, Restaurants, B&Bs, Attractions, Business Tourism, Customer Service, Sustainable Tourism and Events and Festivals.

The Awards launch follows just days after the South West's success in the final event of the 2016/17 awards when there were 6 winners from the South West among the national VisitEngland finalists - more than from any other region. Congratulations goes to the Roman Baths on being a Finalist.

Feedback from 2016 awards entrants has been used to further develop and refine the awards process, with entrants highlighting that their main reason for taking part was to help raise the quality of their businesses and for the free feedback provided. This has led to additional workshops being held for entrants.

Robert Sinclair, Chief Executive Officer of Bristol Airport and Headline sponsors of the Awards, said “the South West of the UK has so much to offer tourists, and the Bristol, Bath and Somerset Tourism Awards showcase some of the very best venues, attractions and experiences. Bristol Airport is a convenient gateway for the growing number of visitors to our region and we expect to welcome record numbers in 2017. We are proud to sponsor these Awards for the second year running.”

Co-organiser of the awards Nell Barrington said “last year saw a wide range of entries from across Bath, Bristol and Somerset and this year we are hoping for even more as we have several new categories.  The awards are free and are a great opportunity to celebrate the brilliance of this county and its tourism businesses."

The deadline for entering the remaining 3 categories is midnight on 31st August,  but businesses are encouraged to start preparing now.  Entry is free, the programmes being funded by a range of sponsors and partners, and all entrants receive feedback.

To enter see the How to Enter 

Please also follow our Twitter account at @BBSTourismAwards as well as the more established @SWTourismAwards

For more information please contact Nell Barrington awards@somersettourismawards.org.uk, 07968807022.